e.mail: marceloflorentino01@gmail.com
linkedin: marcelo-florentino
phone: +1 404 250 2417
Hello, friends! I’m a Creative Copywriter originally from Brazil with 20 years of experience in advertising. Obsessed with real life emotions, creativity in all its forms, meaningful connections, and society itself. We are all here to move people, especially through care, storytelling, innovation, tech, responsible AI, and special memories. I lead teams to think bigger, act smarter, and build with heart. Inspiration is out there, but also already living within all of us. (*GreenCard Holder)
experience:
2024-Present // VML Atlanta (Creative Director)
2018-2023 // Wunderman Thompson Atlanta (ACD)
2016-18 // DAVID The Agency (Sr. Copywriter)
2014-15 // Mullen Lowe (Creative Copywriter)
2012-14 // GREY Group (Creative Copywriter)
2011-12 // Possible Worldwide (Creative Copywriter)
2009-11 // TV Cultura (Creative Copywriter)
other projects:
2025 // Moonwatcher (music)
2016 // Não Te Conto (short stories)
2012 // Piratarias (comic strips)
Awards & Recognition:
2024
National Addys. Gold, Cinematography - Shell “Performance Unbound”
National Addys. Silver, VFX + MoGraphs - Shell “Performance Unbound”
Regional Addys. Gold, Television Ad - Shell “Performance Unbound”
Regional Addys. Gold, Cinematography - Shell “Performance Unbound”
Regional Addys. Gold, VFX + MoGraphs - Shell “Performance Unbound”
Regional Addys. Silver, Sound Design - Shell “Performance Unbound”
Atlanta Addys. Best in Show - Shell “Performance Unbound”
Atlanta Addys. Judges Choice - Shell “Performance Unbound”
Atlanta Addys. Gold, Sound Design - Shell “Performance Unbound”
Atlanta Addys. Gold, Cinematography - Shell “Performance Unbound”
Atlanta Addys. Gold, VFX + MoGraphs - Shell “Performance Unbound”
Atlanta Addys. Gold, Single Spot - Shell “Performance Unbound”
2023
Atlanta Addys. Bronze, Public Service Television - USMC Full Circle
2022
Atlanta Addys. Silver, Sound Design - Corvette & Cash NC Lottery
Atlanta Addys. Silver, Animation CGI - Corvette & Cash NC Lottery
Atlanta Addys. Bronze, Animation - Corvette & Cash NC Lottery
Atlanta Addys. Bronze, Art Direction - Corvette & Cash NC Lottery
Atlanta Addys. Bronze, VO Talent - Mr. First Tuesday NC Lottery
Atlanta Addys. Silver, Public Service Television - USMC Full Circle
Atlanta Addys. Bronze, Single Spot - USMC Full Circle
2018
Effie Awards. Bronze, Retail - Magalu Black Post
El Ojo. Bronze, PR - Chocolate Whopper - Burger King
43º Anuário CCSP. Silver, PR: Chocolate Whopper - Burger King
43º Anuário CCSP. Gold, Promo/Direct - Magalu Black Post
2017
El Ojo. Bronze, Art Direction - Carrousel Nestlé
Wave Festival. Shortlist, Cyber - WifiAlarm
Wave Festival. Shortlist, Outdoor - WifiAlarm
Wave Festival. Shortlist, Outdoor - WifiAlarm
2016
Cannes Lions. Bronze Lion, Creative Data - WifiAlarm
El Ojo. Silver, Interactive (App and Interactive Tools) - WifiAlarm
El Ojo. Bronze, Interactive (Creative Data) - WifiAlarm
El Ojo. Shortlist, Innovation - WifiAlarm